Something innovative happened again at KO HQ this Thursday
The PDMA| Georgia chapter held it’s 9th annual Summit - topics were global in scope but personal in focus. Much shared learning and best practices offered. A very good reason to step away from desks/deliverables and come together with like-minded product professionals.
Innovators may already be intuitively using Agile
Top-line takeaways from the Round Table
- Get a handle on things that bite in your planning stage, not during execution (import laws, regulations)
- RESONATE! – don’t just BE in the chosen markets (do provide consistency, quality, awesome user experience)
- Create RELEVANCY- use everything around your product to do this
- LISTEN, partner with a local - help your prospects ARTICULATE their unique drivers
- Walk a mile in their shoes is STEP ONE – learn your biases and “things you don’t know you don’t know”
- When you KNOW your customer, only then modify your product
- Think INCREMENTALLY - message first before modifying product is a successful strategy
- ADAPT - iterate as you learn more
- MEASURE your successes and failures – learn from each lesson
Tying these back to Agile Marketing practice
- Iteration planning
- User stories
- Collaboration
- Personas
- MVP
- Continuous improvements
- Iteration review
Interesting?
Next up - How a company in the iron age remade itself by learning their customers’ unique drivers
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Going Global – PDMA Georgia [Series 1/5]